The mobile advertisement network that could be run on multiple platforms, the Quattro Wireless which was purchased by Apple for a whopping $275 million not too long ago to focus primarily on the iAd that would be used for the iPad and the iPhone, will meet its demise, come September the 30th. The iOS 4 introduced the iAd platform that was directly integrated into the operating system so as to help the advertisers utilize the graphics of the phone, the sensors and so much more in order to be able to advertise within the applications. The Apple iAd was used by the famous car company Nissan in order to promote the Leaf car and the results it got were highly satisfying.
But this was not the case with most other companies because they did not like Apple, the company owned by Steve Jobs, to meddle in the creative process during the crafting of these advertisements. Chanel, one of fashion world’s big money makers was a partner of the iAd application from Apple but has since dropped out from the world of mobile advertising.
The Apple iAd still continues to gain momentum, and is on its way to becoming a multimillion dollar player in the world of advertisements and will definitely be playing an important part in the world of mobile advertisements in the years to come. As it is being seen for the last one or two years, Android powered devices are starting to get closer and closer to Apple, and BlackBerry is on its way up as well, with better user interface and management, and there will come a time when the smart phones will become a prime target for advertisers, and so Apple has decided to strengthen the iAd to gain some early momentum in the race.
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